Lifecycle Analytics
Customer funnel, retention cohorts, and revenue metrics.
Monthly Recurring Revenue
$8,247
+12.3% vs last month
Trial Conversion Rate
34%
+6pp vs last month
Monthly Churn Rate
4.2%
+0.8pp vs last month
Expansion Revenue
$1,420
+$380 from upgrades
Customer Lifecycle Funnel
Last 30 days248
Signups
100%
→
179
Active Trial
72% of signups
→
84
Paid
34% conversion
→
69
Retained (60d+)
82% of paid
→
24
Expanded
29% upgraded
Weekly Cohort Retention
| Cohort | Size | Wk 1 | Wk 2 | Wk 4 | Wk 8 | Wk 12 |
|---|---|---|---|---|---|---|
| Mar 31 | 62 | 94% | 87% | -- | -- | -- |
| Mar 24 | 58 | 91% | 84% | 72% | -- | -- |
| Mar 17 | 71 | 89% | 81% | 68% | -- | -- |
| Mar 10 | 54 | 93% | 85% | 74% | 61% | -- |
| Mar 3 | 47 | 90% | 82% | 70% | 58% | -- |
| Jan 6 | 32 | 88% | 81% | 72% | 63% | 48% |
Plan Usage
Growth
Monitored Websites
2 / 3
Weekly Report Recipients
1 / 5
API Requests (this cycle)
847 / 1,000
Optimization Cycles
12 / unlimited
Scale plan includes unlimited websites, 25 report recipients, and 10,000 API requests/cycle.
At-Risk Accounts
4 accounts-
BMChurn riskBrightMktg Co.
-
NVPast dueNovaTech Solutions
-
PLTrial expiringPixelLabs
-
WFService issueWebFlow Agency
Recent Wins
This month-
Acme Corp
-
SMConvertedStratMedia Inc.
-
DGConvertedDigiGrowth LLC
-
RedFern Marketing
Unlock More with Scale
RecommendedYour Plan: Growth
$199/mo
- 3 monitored websites
- 5 report recipients
- 1,000 API requests/cycle
- Weekly email reports
- Standard optimization
Scale
$299/mo
- Unlimited websites
- 25 report recipients
- 10,000 API requests/cycle
- Daily + weekly reports
- Priority optimization queue